Long-form and
field notes.
Articles on web growth, CRO, AI, and building on the web. Plus the occasional LinkedIn post worth keeping.
LinkedIn posts worth keeping are mixed into the feed.
All writing
How I audit websites: customer problems, page types, traffic patterns, and what actually matters
A good audit doesn't start with your tools - it starts with your customers. Here's how I think about website audits: the problems worth finding, the pages worth focusing on, and the patterns that repeat across every site.
Something that I think gets overlooked about websites: they don't serve one audience. They serve all of them. At the same time.
How do you actually turn customer problems into website improvements?
A website's job completely changes depending on how the company sells.
Your website goes to rooms you'll never enter.
Claude Code is getting a lot of attention. As it should.
Paid traffic changes the rules for the landing page.
Have you ever thought about using your website to show people what's next - instead of just what it is?