Building a portfolio of digital products and web advisory for the AI era.
A one-operator portfolio of web products and advisory - built for how the web actually gets made now, with AI agents in the loop. Run by Margus Veeber, out of Germany.
Building products.
The best way to learn the new web is to build on it. Ship tools, use tools, push AI agents until something breaks - then fix it and ship again. These are the ones in the portfolio today.
Want to leverage web experience in the AI era - and need a second brain?
Two distinct shapes, not a ladder. One productized audit with a fixed scope, one selective advisor engagement. Pick the one that fits the moment.
Forget the bloated 80-page report. Two weeks, fully async, a Notion playbook and Figma breakdowns you can actually ship from. Customer problems mapped, How-Might-We tests, tool + AI recs, video walkthroughs.
- Customer problem mapping + jobs-to-be-done
- Figma breakdowns of every key page
- Tool + AI stack recommendations
- Video walkthroughs, not a dusty PDF
A second brain on web strategy, CRO, migrations, and AI tooling. I show up with a working playbook — skills, MCPs, and context repos your team adopts. Weekly sync, async access, sprints when needed. No politics - just straight advice.
- Fractional presence, not delivery
- AI playbook your team adopts - skills, MCPs, context repos
- CRO + experiments that ship without engineers
- Migration architecture + platform decisions
Unpacking what actually moves the modern web.
- EP.002What 78,000 websites reveal about CRO.Sahil Patel · 52 min · Mar 2026
- EP.001Running web CRO at scale: ideation, documentation, and hard truths.Misho Chirikashvili · 38 min · Feb 2026
Portfolio company and the macher*
* macher (de.) — doer / maker; the kind of person who builds, ships, and acts on the openings they spot, instead of just debating them.
The thesis. Why one operator + AI agents beats a five-person studio for the work we do. How projects are chosen, how advisor work is scoped, and what we say no to.
Head of Web at Pipedrive since 2021, leading the web org through a nine-figure scale. Founded VeeberMedia back in 2015 — now running it from near Munich, advising a small number of companies, building products, hosting Web Unpacked. Posts on LinkedIn weekly. Speaks occasionally.
- Pipedrive · Head of Web (2021 – present)
- VeeberMedia · Founder (since 2015)
- Web Unpacked · Host
- Speaker · web + growth conferences
- Based near Munich · working globally
