Head of Web. Builder.
I'm Margus Veeber. I lead the web org at Pipedrive - a $200M ARR SaaS company - and I've been running VeeberMedia as my independent home base since 2015. I build products, take a small number of advisor engagements, and host Web Unpacked. Based near Munich, working globally.
- PipedriveHead of Web2021 – present
- VeeberMediaFounder2015 – present
- Web UnpackedHostongoing
Products and projects I run.
I don't just advise on web - I build on it. A portfolio of products at different stages, all running with small teams and AI agents.
A decade of building the web.
Started VeeberMedia in 2015 as an independent practice. Joined Pipedrive in 2021 as Head of Web - leading the web org through sustained growth at nine-figure scale. Still doing both.
Leading the web org at Pipedrive, a $200M ARR SaaS company. Strategy, team, conversion, tooling, and platform - at sustained scale.
Independent practice for web strategy, products, and advisor work. 10+ years of client and product work - from early-stage to enterprise.
Podcast on the craft and business of the web. Conversations on growth, operations, AI tooling, and what it actually takes to run a modern web org.
Side products I build and operate. SaaS-Welt covers the German SaaS market. Selge is a sales workflow tool. More in the works.
Where I've spoken.
Selective about what I say yes to. Topics are web strategy, AI tooling, conversion, and how web teams operate at scale.
How Pipedrive's web team is structured, how it contributes to $200M ARR, and what it takes to operate web at that scale.
Improving conversion when AI is eating organic traffic, doing more with less, and why the website still matters more than most teams think.
Speaker and panelist at a Prague meetup on the product-to-GTM handoff - misaligned incentives, unclear ownership, and what cross-functional alignment actually looks like.
I also run my own podcast on the craft of the web.
Conversations about growth, AI tooling, and how web teams actually operate. Not a round-up show.
I take one or two advisor engagements per quarter.
Fractional Head of Web for founders and VPs who want an outside brain in their loop - not a delivery resource. If the fit is there, reach out.