Unpacking what actually
moves the modern web.
Conversations and solo episodes on CRO, SEO/AEO, experimentation, AI, tooling and stack - with practitioners who are actively shipping things that matter.
All episodes
B2B websites as revenue engines.
Brian Woloszczak joins to unpack how B2B teams can rethink their websites as active revenue drivers - not static brochures. We cover positioning, lead flow, conversion architecture, and what most B2B companies are leaving on the table.
What 78,000 websites reveal about CRO.
Sahil Patel from Spiralyze shares what analyzing 78,000 websites taught him about what actually drives conversion rate improvements - and what most teams get completely wrong. Data-driven, direct, and full of surprises.
Running web CRO at scale: ideation, documentation, and hard truths.
Misho Chirikashvili, Web Optimization Manager at Pipedrive, breaks down what it takes to run a mature CRO function at scale - from ideation systems and documentation practices to the hard truths most teams avoid talking about.
Got something worth unpacking?
Web Unpacked features practitioners who are actively building, shipping, and learning from the web. If you have strong opinions or real data about CRO, SEO/AEO, experimentation, AI, or web tooling - and you're not here to pitch - reach out.
No fluff, no sponsored content. Just sharp conversations with people building the modern web.
- →Practitioners with real experience, not just theory
- →Data, experiments, or strong points of view
- →Topics in CRO, SEO/AEO, AI, experimentation, or stack
- →No agency pitches or product demos